Dick Cartwright’s Pig

Elsewhere Rural Residency
Project for the Madison Music Festival

Dick Cartwright is a business owner in Madison, NC who defined his establishment through the pet pig he put in front of his store to attract customers. The pig and their special relationship became a local legend.  During the Madison Music Festival, videos of owners pets and an interview about them were placed in front of their stores to attract new customers and to emulate Dick Cartwright’s methods.